The Setup Wizard
The theme comes with a setup wizard making it really easy to install the plugins coming with it and import the demo content in two simple steps. As soon as the theme is activated, the setup wizard will start automatically.
This is what you should be seeing on your screen:
Setup Wizard Step 1: Server Requirements
Setup Wizard Step 2: Install Child Theme
Setup Wizard Step 3: Install Plugins
The following plugins are required by the theme’s demo imported, so it can import dummy content in the next step.
Setup Wizard Step 4: Import Content
The importer will help you start with the pre-built layouts from the demo and dummy content such as product pages, blog posts and widgets. In case you're using the theme on an existing site you may not want to import the demo content. In that case, simply skip this step.
You can start working on your site now
Good luck with your project!
Alternative Importing Method
Importing the demo content is part of the setup wizard but it can also be done using the One Click Demo Import plugin, by navigation to Appearance > One Click Demo Import.
The importer will help you start with the pre-built layouts from the demo and dummy content such as product pages, blog posts and widgets.
You will find demo files in full theme package in /Demo Content/ folder.